Marketing and Sales

Our Marketing and Sales services stem from our most inherent belief in entrepreneurial leadership and creative business development techniques. We always begin by looking at the “naked” firm, as if it were a young and hungry underdog, regardless of its amassed resources and assets, without its years of experience and achievements. We examine the organization through an ACG prism to gain an understanding of its founding principles and try to exploit those in creating a future vision for its marketing efforts.

By stripping away the layers of fat and muscle we reveal the firm’s basic survival instinct that can be harnessed and, if properly guided and promoted with the help of various modern tools, directed at the strongest opponents with sheer resourcefulness and astuteness. Only in such bare form does it become clear how to best structure the sales efforts exploiting the Companies existing strengths and assets available to it. The greatest results can only be achieved through simplicity of principle and a solid vision.

Horseway brings a rich combination of people and knowledge to provide these kinds of services. We are capable of providing a wide range and depth of resources to address today’s most critical marketing issues. We invite you to read more about our various sales and marketing service lines below:

  • Marketing Strategy
  • Creating excess shareholder value through branding
  • Primary and secondary market and industry research/analysis
  • Customer Relationship Management programs
  • Marketing planning
  • Customer mapping and field research
  • Marketing capability building
  • Competitive landscape analysis
  • Focus group administrations
  • Customer loyalty programs
  • Market share expansion
  • Distribution channels development
  • Marketing spending efficiency
  • Pricing strategy
  • Sales and Channel Management
  • Global Franchising